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Subject: Product Marketing Managers

Date: 04/08/02 at 8:18 PM
Posted by: Vijay Tailor
E-mail: vtailor@bigfoot.com
Message Posted:

PRODUCT MARKETING MANAGERS Bay Area


BSEE(MSEE preferred), MBA highly desirable

Work with Sales and Engineering to develop a product feature set designed to meet customer needs, generate Marketing Requirements Documents (MRD), and assist Engineering in developing product Requirement Documents (PRD). Conceptualize, implement, and support product management lifecycle Process for products in his/her product family. Manage projects, perform product margin analysis, gather customer requirements, assist in providing RFQ response, and develop high-impact collateral and sales tools. Research, implement, and maintain competitive positioning and marketability for product line. Develop product brand recognition and prepare and execute product launches. Provide pricing strategy for product line. Participate in standards committees and forums. Lead project team during product rollout and continue to promote and champion those products in his/her product portfolio with internal peers.

Minimum 7 years experience
Combination of engineering and marketing experience
Direct experience in design engineering, applications engineering or product management of semiconductor devices (video/audio, embedded processors and/or communications/networking devices)
System level knowledge of target applications that the candidate has experience in such as consumer, PC, communications etc
Demonstrate prior experience in;Product planning & management, including product launch, pricing strategy, revenue forecasting, developing marketing collateral & customer and sales presentations. Defining Business Plans and Marketing Requirements for new products
Establishing and managing strategic partnerships
Competitive analysis
Writing press releases and white papers, publishing & presenting articles in industry magazines & trade shows/conferences, participating in standards committees,IP Licensing
Strong management, organizational and leadership skills
Strong written and verbal communication skills

Vijay Tailor
1-888-743-4206
vtailor@bigfoot.com


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